A picture is worth a
thousand words but in the corporate
world, it might as well be worth a thousand dollars in revenue! Look out for
the most successful online sale shops worldwide,
and you will realise one inevitable
trend; they invest in spectacular, quality images. Commercial photography is
more than what people see on the surface. Would you like to turn normal
browsers into buyers? Well, you can achieve that in a painless way; take the
best shots. Unlike what many people think,
however, taking quality commercial photographs must not cost you an arm and a
tooth. You can have high-quality product photographs on your priority list but
still go slow on your budget. How exactly can one achieve this? Let’s consider
a couple of DIY tips.
Commercial Photography |
Perfect the Lighting
What kind of
background and lighting would you need for your product? You need to figure out
this before embarking on photo shooting. Ordinarily, it will be different
setting up lights for a wine bottle and a phone. For a simple and cost
effective approach, you can choose a seamless white background with a white
poster board. You can tape this to the bottom of a clear plastic bag, which has
been flipped on its side. For the
lighting side, you will need at least two lights. They don’t have to cost you
more than $10. Attach them to the upper side of the plastic container. You will
also need a pair of cool colored bulbs.
You can further enhance the lighting by having Plexiglas placed under the
product to provide subtle reflection.
Keep the Set-Up
Simple and Perfect
If you are to pull
out anything spectacular, then much time should be invested in the setup. One aspect you would probably want to
consider when setting up the shooting scene is the size of the product. For
instance, photographing jewelry will
need a smaller set up with a sense of floating technique, especially for the
earrings. For such smaller products, it will be necessary making marks on the
exact positions you would love the products to be. This way, it will be easier
for you moving the products one after the other for shooting. In the case of
larger products, say couches or refrigerators
for instance, you will need an entire room for your staging environment.
Spend Time Editing
After the shooting
expedition comes the critical part, editing. Embracing this time gives you an opportunity of enhancing the
look of your photos and doing a necessary clean up. The right editing software
can make you conceal some flaws you might have made during shooting. You can
take advantage of a variety of editing software like Adobe Lightroom.
Alternatively, you can opt for free applications like Picasa.
With everything said,
you probably want to remember one last important aspect; take your time.
Besides money and other resources, you will need to invest your time in coming
up with the best commercial photographs. Be patient and ready to make necessary
changes whenever necessity commands so. Nature will reward your hard work.
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