Sunday, February 26, 2017


Commercial photography is definitely the most requested service of professional photographers today. We are all aware of how marketing presents all around us today. Whether we like it or not, it became an inseparable part of everyone's life. Advertisements are all around us, and everywhere. You do not have to be a fan of television, radio or the Internet, but you cannot avoid advertisements because it will be waiting for you on the street. Whether it comes on large billboards with advertisements or posters, people who share the flyers and or just come to your door promoting something, it is all about you. Due to the significant development of marketing a, a commercial photography evolved as a separate area of photography.

Commercial Photography
Commercial Photography

Are all commercial photographers the same?

Given the consideration that people almost everywhere on the planet are bombed with various advertising contents, it appears that all commercial photographers are extremely simple, formulaic work and that all advertising and promotional photographs resemble each other. On one side of this story is the truth, and indeed there are such templates commercials and advertising photography, but on the other side of the story, things cannot be generalized, and therefore cannot draw the conclusion that all commercial photography is the same. Have you ever wondered why some ads are bringing more success, and some less? The answer is very simple - in advertising, quality, as well as the products being promoted the right way is crucial.

The right commercial photography has to be original and his the target audience, has to be eye catchy and involving. That is why best commercial photographers constantly improve their work, learn new skills and disciplines and meet the requests of the customers the best way.

Marketing is really a field that changes daily, and it is a field that requires imaginative people full of ideas and ready to work. Marketing has many sub-areas, and there are many different types of advertising. Our job is to make quality advertising photography that will be the best for your product or service, and that will fulfill all your wishes.

How do we do it?

We try to avoid the very formulaic approach of which was earlier discussed. Our team constantly strives to create new ideas, to change stereotypes and our photographs draw the attention of those who are certain products intended. We went to one of the main principles that dictate the success of commercial photography, a that is that it is good to think about the product being photographed first and then determine the target group to which the product is intended, and then choose the right photos. It will not be the same photographs or the same approach to the product if the product is for children, young people, or mature people. Also, there are some products, such as e.g.,. Chocolate biscuits intended for almost all ages. For such products, which are aimed at different age groups, we take photos of our own, special way. This is one of the main things that must be kept in mind when it comes to advertising photo of a product.  So you need to find the right measure that will attract your target group, and for that, you have to have best commercial photos, taken by the best photographers.

Friday, February 10, 2017

Portrait Photographs for Use Professional Purposes

Portraits can be taken in different ways. The biggest problem is to find the one pose and the look and facial expression to make ordinary photos become extraordinary artistic photography. The key is to identify the entity taken as an individual and to find a pose that is perfect for him or her. To find it, you need to experiment.
Portrait Photography
Portrait Photography

There are some main steps that every professional photographer follows when shooting portraits and which allow to get the wide range of poses, expressions and camera angles, which significantly increases the chances to get at least one exceptional photos.

  1. Place the person in the chair with the body turned to one side. Not exactly at right angles to the village or close it.
  2. Lift the second level of camera in the subject's eyes (camera should be in the post) and start with a reasonably narrow staff
  3. Let the subject turn his head towards you - but not all the way
  4. Have a look turned toward you until you look directly at the camera
  5. Save photo
Portrait Photography
Portrait Photography

When you get such a photo, you can start to experiment with photos in several different ways. Sometime during this phase experimental phase, you can run into the type of photo that perfectly suits your subject. Even you think you can do this with no difficulty, only professional photographers can get perfect portrait photos which can be used for official purposes.

While making portrait photo, the photographer can experiment in different ways, so he gets the best results.
ñ  Different facial expressions - seriously, smiling, tense, laughs, sexy look
ñ  Changing the angle of the head - slight change in the angle of the head can have a huge impact
ñ  Different positions - the recording head, upper body, and the whole person
ñ  Different formats - landscape / portrait
ñ  Different camera angles - Raising the camera so that the subject is facing up can add a sense of vulnerability, while lowering the camera so that the subject is facing down may give the impression of power and strength of the entity
ñ  The view is not directed at the camera - professionals prefer to shoot portraits in which people look at the camera - but sometimes if the subject is looking off in the distance, it can dramatically improve photo
ñ  Brightness - again, professionals love to shoot with light that looks natural, but sometimes changes of direction and the intensity of the light can have a major impact
ñ  New positions - When the subject is omitted, he can start to experiment with what suits them and to try new positions. Rotate them to look directly into the camera; a hand entered the frame, a look at the chairs and so on.
ñ  Accessories - professionals never use too many accessories while taking portrait photo. 

Although the starting point that we have mentioned is not the most creative when taking portrait photos, it gives every professional photographer enough space to show his creativity and knowledge. That is why you should choose the best one when you are taking portrait photographs that you will use for professional purposes.